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A quick Google search for their company pulls relevant media coverage up. Not only is that less than perfect from a search engine optimization perspective (not one of this hyperlink equity for this particular domain name aids Payette). From an individual standpoint, it is suboptimal to be routed to an entirely different domain name. Resources and the effort put into producing this subdomain could have been spent making a page on the Payette domain, which will benefit their website. It seems Payette directed links to that URL, created a subdomain onto the domain for the event of a computer software company. The media release was utilized to market the event; however, there are no connections to Payette’s website. Clicking the connection shows me that this was a media release from Payette.
Having said this, it is more than likely the computer program company has been directly involved in marketing the function or created the domain for Payette. When combined with a digital PR campaign such as Payette’s Black Friday event, searching for mentions may be powerful. In the future, I would advise hosting the webpage. I can work behind that, and Payette invested in hosting and promoting their Black Friday Event and secure without spending in content creation any link chances which were overlooked. Together with the event, a URL to their home page will be useful. Returning into the media release itself, curious readers could still discover the launch and would like to find out more. I would suggest any marketing of occasions – like media releases – to add a link back to Payette’s website.